Digital Marketing Specialist

Kaylah Barnes

Role Overview

The Digital Marketing Specialist is responsible for all paid media accounts as well as strategizing with other marketing professionals and business owners to launch digital campaigns that achieve business goals. This role is also responsible for the collection, organization, and interpretation of marketing data for each business under the Betenbough Companies umbrella.

Core Functions

  • Maintain, innovate, and report on all paid media platforms while staying up to date on digital marketing trends.
  • Primarily responsible for the management of Google Ads, Facebook Ads, Hubspot, and Tableau.
  • Primarily responsible for all marketing data tracking, reporting and presenting, including sales and marketing funnels, data dashboards and marketing campaign reporting.
  • Responsible for the implementation of Hubspot Marketing Hub.
  • Consistently audit Betenbough Homes website and Zillow presence.
  • Communicate effectively with business owner to learn about their business model, the problems they are facing, and potential marketing solutions to alleviate those problems.
  • Develop a messaging strategy that targets a specific audience and positions our products and services as a solution to a potential customer’s pain points.

Required Qualifications

  • 1 – 2+ years of Marketing and/or Communication work experience.
  • Experience with Google Ads, Facebook Ads, and Hubspot (or similar CRM/Marketing Automation Platform).
  • Experience creating and presenting data dashboards.

Preferred Qualifications

  • Experience with Tableau.

Work Environment and Physical Requirements

  • Office environment.
  • Vision for near, mid-range and far as well as hearing for low, medium, and high pitch.
  • Requires physical ability for standing, sitting, crouching, kneeling, frequent walking, reaching above head and below waist.
  • Ability to lift 5 – 20 pounds.

Hours and Schedule

  • Average 40 hours per week (8am-5pm, M-F).
  • Minimal travel required for company events and inter-region collaboration.

Benefits

  • Comprehensive Employee Benefit Package
  • Employer-Paid Life, AD&D, LTD Insurance
  • Enrolled into ESOP (Retirement Benefits)
  • Paid Time Off Policy
  • Company-Issued Cell Phone
  • Company Training Opportunities
  • Company-Sponsored Vision Trips